The Jobs are Coming

I began 2010 by losing my job of five years and I was out of work for several months. It was starting to look pretty grim and I was afraid that I wouldn't be able to find anything. It seemed like employers were looking for someone with entry level experience or more than 10 years experience. That left me, with only six years of experience, without a lot of options.

Not many jobs were available in my public relations and marketing profession, especially in the Detroit area. Automotive companies and suppliers were cutting their budgets and getting rid of a lot of marketing people. That left the market saturated with highly skilled people as well as a lot of people newly graduating from college. And I was left stuck in the middle.

Only an Expert on Me

So as a person that creates social media campaigns for other people and businesses, I know I need to create a strategic plan for myself. I’ve seen Hajj Flemings speak several times about “personal branding”. Other conferences have said that you should use your blog and Twitter to express on what subject matter you are an expert. Well I honestly don’t have much that I think people would have an interest.

I could talk about work, but honestly talking about news trends, social media and healthcare isn’t that fun when you do it all day. Besides there are people much more versed in these subjects than me.

I love social media, but I can’t tell anyone on Twitter how to make their tweets more effective. The people that I follow are already great (so check out some of the people I follow).

So on what subjects am I an expert? I sometimes ask myself that question everyday. But these are the things that I have concluded I know most about:

• Single and almost 30
• Living in Detroit
• Looking for a new job in this economy
• Media: I love TV, movies, music, reading and the internet

So here’s my life, love it or hate it, I have to live it.