About Me

L. Lynn Haliburton

Marketing and Communications specialist: Planning, media relations, social media, freelance writing, direct mail campaigns and more. I love to see how I can make your business better.

I like to bake cookies, hang out in Detroit and be with family and friends. I also enjoy anything media: writing, reading, watching TV, listening to music, searching the internet. But I also share my opinion on a variety of different things. These are MY thoughts, if you don’t like them, respond back with your opinion. Logical debate can open a lot of people’s minds.

Work Life

I have spent five years working in healthcare marketing. I really like that field. Though I don’t have direct patient contact, I still feel as though I make a difference. If just one person can recognize the symptoms of stroke from a magnet that I produced, then I’ve done something.

I’ve worked in other fields such as automotive, shipping, unions, retail. But healthcare has definitely been the most rewarding. I prefer business-to-consumer marketing. I studied psychology, sociology and consumer behavior in college. So trying to understand how different audiences need to be marketed to is exciting.

College

Getting a degree from University of Michigan has so far been my biggest accomplishment. It took me about seven years to finish my degree, but I never once gave up on myself. I often worked full time and sometimes two jobs to help pay for my education.

I believe college is something that everyone should experience. I think that this is where I learned most about myself. What I liked, what I truly wanted to be in life and much more. When I first entered college, I thought I was going to be an Industrial Engineer. I had spent most of high school preparing for this. Taking math, science and drafting classes. I was lucky to begin working in the field during my sophomore year.  Though I continued working at the spring company for several years, I realized that I didn’t want to be talking to a computer all day. They allowed me to do some trade shows and start working in sales and there I found my passion for public relations and marketing.

The best thing that I learned at U of M, is that it doesn’t matter how much money you make, but only that you are happy doing it. At first I wasn’t sure that I wanted to switch majors. I’d be giving up a starting salary of almost $50,000 a year. But I soon realized that I would be much happier talking to people rather than a computer. Besides, my writing skills were much better than science skills. Trying to know at what temperature different metals would break, bend or begin to set was very confusing.

So after four changes in major, I finally found what I was right for me. However, I’m now debating on if I should go back to get a MBA in Marketing, specializing in integrated brand communications.